Why Commercial Voiceovers Are Moving Away from the ‘Announcer’ Style
You know that old-school commercial voiceover sound—the booming, over-the-top, “BUY NOW! LIMITED TIME OFFER!” kind of read? Yeah. It’s not just outdated; it’s practically extinct. Brands today are ditching the traditional announcer-style voiceover in favor of something authentic, warm, and conversational—a voice that feels like a trusted friend, not a pushy salesperson. But why the shift? Let’s talk about it. 1. Audiences Have Changed We live in a world of… Read More »Why Commercial Voiceovers Are Moving Away from the ‘Announcer’ Style