What exactly are Explainer Videos?
You have a video – It’s beautiful. But there’s one thing missing – the voice.
When combined with the right voice, animations, or explainer videos, are one of the most powerful marketing tools you have in your toolbox.
Great communicators are great explainers.
You have a video and you need a voice that is authentic and can communicate your brand.
Felicia has been a performer and teacher for over 15 years and wants to help you speak to your audience.
Your modern internet audience is savvy – they move fast from one topic to another, from one medium to another, and from one brand to another.
Contact me today for a free consultation about your project.
What types of explainer videos are best?
Keep these in mind when casting a voice for your perfect explainer:
Short and sweet – While we can (and will!) speak as fast as you’d like, try and keep your text to a comfortable speaking pace (generally 150 words/minute). A great length to aim for is around 90 seconds of audio.
Attention! We want a hook! The most important thing your talent will do is catch your audience in the first 30 seconds – you want your message and value proposition to be front and center.
- Keep it casual and informative – we are pros at the casual, conversational read. You speak to your audience – not at them. When writing scripts for voiceover, remember to keep it in 2nd person.
Simple is best! Your viewers are varied, and while we are more than happy to read as many technical terms as you want to throw at us – you want to make sure you don’t alienate your audience with technical terms that they won’t understand.
Conversational is King! Most explainers aim for that casual and conversational tone. Think best friend, trusted confidant, mother or sister. Felicia Felicia’s got you there – check out a few of her samples for more inspiration.
- Humor – everyone loves to laugh! Sometimes a touch of wry humor can go a long way in communicating with your audience – and they are way more enjoyable to watch (and to perform!).
Why do explainer videos work?
Your audience scrolling through their feed craves connection: stories that are powerful and have a beginning, middle, and end. Explainers are a beautiful way to bring your audience into your world – to share with them what you are so excited about and in turn, get them excited as well.
Creating trust with your voiceover
Friendly, Conversational Female Voice
How does the narrator fit in this puzzle? Where is the role of the voice in your video?
And that’s what you are trying to do at the end of the day: you are trying to connect with your customers on a human level so that they can trust you.
We can help with that.
Book Felicia Today!
If you want to start recording tomorrow, need a consult, a demo, or have a question, book with us today, and we’ll reply within one business day.
Our general turnaround time is 24 hours – depending on project length. Rates are based on the GVAA rate card as well as project parameters.
Please send as many details as you can, including:
Edited or Raw files in WAV, MP3 or AIFF format – to your preference.
Directed or self directed sessions
Files delivered via Email, Dropbox.
Quotes are provided once project details are confirmed.
Let us bring your copy to life!