Working with unprofessional and untrained voice talent can and will cost you time, money, and even your reputation. How many of us have watched videos on YouTube, or a pre-roll and cringed when they heard the voice over? How many of your customers are tired of hearing the old, announcer-y way of doing things? Current audiences – Gen X, Millennial, and Gen Y – aren’t tricked by marketer-speak and corporate-talk.

You need a voice over talent who knows that buying power rests with those raised on a diet of media and internet memes. These netizens see through disingenuous “buy buy buy” narratives. They want to hear someone who understands their problems, and they want to support companies that communicate with them instead of talk at them. Who better to give you an authentic, conversational, real, down to earth, warm, compelling, and honest telling of your story than a voice artist who live this reality.

Inclusivity starts at the brand level, and you need someone who will not waste your time, who understands the realities of the climate you are working in, and who – as a bonus – will be a pleasure to work with!